Bonsai Grooming - Branding Concept

Bonsai is a grooming brand encouraging men to explore facial hair as self expression. Bonsai fills a gap in the self care market for men uninterested in hypermasculine brands and styles. Costumers are encouraged to explore themselves and their beards and mustaches through statement grooming. I worked with the creative director, Jack Marks, to design the identity, logo, and packaging for these products.